An illustrative touch

In partnership with Churchill Retirement Living and PegasusLife Group, McCarthy & Stone will soon be launching a sister website promoting the benefits of retirement communities.

The website, Homes for Later Living, will focus on a new report published in September which explores the wellbeing benefits of living in retirement properties.

As part of the project, Lolly was asked to help commission an illustrator to assist with visually bringing the site to life by creating a collection of bespoke illustrations and infographics.

Inspired by the life situations of the McCarthy & Stone homeowners, the caricatures add personality to site complimenting the photography used, while the infographics highlight the key stats.