We love nothing more than helping inspiring clients make a noise about the great charitable work they’ve been doing throughout the year. Shouting from the rafters, celebrating community efforts, and tallying up the all-important fundraising figures into an impactful and accessible format – full of great news and heart-warming stories – is good for the soul.
Over the last few months, we’ve helped two wonderful clients produce celebratory annual reports to showcase their charity work. What’s made it even more special is how one job led to another. It’s fantastic when word of mouth helps connect the right people at the right time, and that’s exactly what happened with the Poundland Foundation and Lolly. Hot off the press of the McCarthy Stone Foundation report, a client we’ve worked with for many moons on a variety of marketing materials, we were discovered by the Poundland Foundation who were looking for a similar service and had seen the McCarthy Stone publication on LinkedIn.
For Poundland, it was their very first report, so an even more so momentous occasion than the average release. When it comes to publications of this kind it’s all about the storytelling with both words and design. Made to be distributed both digitally and in print, the finished reports will go a long way in sharing how each brand is truly making a difference – it’s a pleasure to be a part of such feel-good news and we were honoured to be entrusted with the task.