Talking SEO with Sherborne’s Chamber

Gathered at Hunts Accountants, our friends and client, on a fine sunny July evening, Lolly was invited to host a deep-dive session on the essentials of SEO. The workshop, led by our digital head Jack, was personalised and presented to members of Sherborne Chamber of Trade and Commerce. This popular topic was requested to help inspire local businesses to understand the importance of optimising their digital footprints for search engines, such as Google. 

To give a snapshot of what we covered in the get-together, we spoke about the four key pillars of SEO: keywords, technical, content and backlinks. We also discussed how to devise an SEO strategy in your business, as well as the different stages of the search intent sales funnel.

At a glance, the ‘headline’ four pillars of search engine optimisation are…

Keywords: keywords are the foundation of any successful SEO campaign. Searchers use them to find solutions and answers to their problems. The goal is for your business to show up as a result for what they’re looking for.

Technical: you may have found some great keywords, but you won’t necessarily rank if you don’t optimise your site for technical performance. A site audit is the key to seeing missed opportunities to enhance your website. User experience, page load speed and site architecture all play a role in your SEO success.

Content: from blogs to video, content optimisation is the practice of ensuring that your content has the best possible chance of achieving its intended goal, whether that’s to rank in a search engine or to turn leads into conversions.

Backlinks: links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website’s traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google.

If you fancy a chat over a cuppa about how you can introduce an SEO solution into your marketing plan, pop down to Lolly – our door’s always open, and the kettle’s always on!