You might do the occasional “Hey, Siri…”, and sometimes the odd “Alexa, what’s a…”, but when we’re looking for answers, we generally lean our support on good ol’ Google – but what words are we searching for and how do we make the most of these key words as a business?
Google’s SERP (Search Engine Results Page) is full of facts and figures that, nine times out of ten, serve up what you’re looking for on the first page. Users rarely click-through to page two, three or even four…but what if your website only shows up on later pages, making your brand the understudy to another’s lead?
Allow SEO to take centre stage…
SEO, Search Engine Optimisation, is the toolkit used to help guide your digital footprint through the noise of search engines – becoming more present, more available, and more tailored to how your ideal customer is searching. By enhancing your website’s content, you can give your brand a higher position on the search engine results pages. In other words: people will be more likely to find you.
Ultimately, if you’ve created a website, you want people to find you, buy your products, read your blogs, or sign up to your services. And the most effective – and efficient – way of doing this is through continuously strengthening your digital offering by adding in all the buzzwords and search terms that will be make your website light up in the eyes of the Google algorithm, making your brand the ‘go-to’ for Googlers.
Just remember, be holistic in your approach to SEO and always keep the user in mind – it’s not what you want them to search for, it’s optimising your site for how they’re already searching…
Pick up the phone or ping us a message if you want to get your brand up the Google charts.