Well, we can confidently say that it’s a Barbie World – and we’re all for it! The shocking pink hysteria that has captured the world’s imagination in the lead up to the film’s premiere has been the stuff of (Malibu House) dreams and has stirred up all kinds of nostalgia. From childhood memories of coveting the latest doll and glitzy (plastic) pink convertible, to reminding us how nothing compares to the immersive experience of a proper blockbuster premiere – with all the bells, whistles, and pink Tardises you could wish for – especially after a limp few years due to Covid.
The marketing team have simply nailed it – and that’s the great thing about working with a brand that’s so iconic. From the subtle to the outrageous, every campaign, message, stunt, or moment has been pure pink perfection – life in plastic is indeed fantastic, so it seems. Who else could put a simple pink billboard up with a date on it and know that everyone – and we mean everyone – would know what it referred to? That’s the power of colour, of great design, and of branding that’s so watertight it floats across the pool party in a giant rubber ring with a piña colada in hand, surrounded by flawless fictional dolls. So, a big bravo to the creative team behind this twinkly tour-de-force, and here are some of our hot pink highlights when it comes to magnificent marketing strategies…you ready for a ride? Jump in!