2026 was always going to be a big year for our client Robert Frith Optometrists, as they reached a magnificent milestone.
100 years caring for the eyes and ears of local communities across Dorset, Somerset and in Twickenham (where their story first began), the celebrations have honoured their heritage whilst also looking to the future.
Rather than a single campaign, we worked closely with the team to create a cohesive centenary identity that could be used across every touchpoint. At the heart of it is a bespoke 100-year visual identity, with the iconic glasses cleverly incorporated into the ’00’ to create something instantly recognisable, own-able and unmistakably Robert Frith. The identity struck a careful balance between celebrating history and feeling fresh enough to engage existing and new customers alike.
To help bring the celebrations onto the high street, we designed and oversaw the installation of large format window vinyls across all 12 practices. The bold, eye-catching graphics transformed each practice into a visible celebration of the milestone, creating consistency across the estate whilst acting as a reminder that the high-street and local community are very much part of the anniversary.
Alongside the visual identity, we’re continuing to support an ongoing social media campaign designed to tell the story behind the business. The centenary series celebrates the company’s rich history, introduces audiences to Robert Frith himself, and explores how eyewear styles, fashion and eye care have evolved through each decade. Blending storytelling, archive content and engaging design, the campaign gives people a reason to follow the celebrations throughout the year, rather than simply marking the occasion with a single announcement.
The anniversary also provided an opportunity to reach audiences beyond digital channels. We created an advertorial feature for Dorset magazine and Somerset & Dorset Life magazines, showcasing the business’s remarkable journey, longstanding commitment to patient care and the values that have remained unchanged over the past century.
To complete the campaign, we supported with design assets for their 100-year staff party (we were delighted to join for a glass of champagne or two!) as well as promotion of multiple open events, helping generate awareness and encourage local communities to join the celebrations and meet the experts behind the brand. From creative to campaign messaging, every element worked together to ensure the centenary wasn’t just a reflection on the past, but a celebration shared with the people who have supported Robert Frith for generations.
It’s been such a lovely campaign to be part of and a real reminder that reaching 100 years doesn’t happen by chance. It comes from staying true to your values, investing in great people, putting customers first and never standing still. Robert Frith has managed to do exactly that for a century.
A huge congratulations to the whole team on an incredible 100 years. We can’t wait to see what the next 100 look like (although we’ll happily settle for being around for the next chapter!).