At Lolly, we love creating partnerships that spark excitement, bring brands to life and connect with consumers in meaningful ways. Our latest collaboration between FREE eggs and PAW Patrol: The Dino Movie, in cinemas August 7 does exactly that.
To celebrate the release, FREE eggs is giving one lucky family the chance to win a roar-some adventure at Chessington World of Adventures, complete with an overnight hotel stay.
The lucky family will head to the World of PAW Patrol, the UK’s first and only PAW Patrol themed land, where they will join Chase, Skye, Marshall, Zuma and the rest of the heroic pups for a day packed with adventure. From Chase’s mountain mission and Skye’s helicopter heroes to Marshall’s fire truck rescue and Zuma’s hovercraft adventure, the experience promises unforgettable family fun. Add in character meet and greets, interactive play areas and plenty of dinosaur sized excitement, and it’s a prize that’s sure to create memories that last long after the credits roll.
The exciting campaign is supported on pack by eye-catching FREE eggs/PAW Patrol: The Dino Movie imagery alongside a standout point of sale campaign in Tesco stores nationwide. Shoppers simply buy a promotional pack and scan the QR code for the chance to enter.
This is exactly the kind of partnership we love delivering. By bringing together FREE eggs, a trusted family brand with PAW Patrol: The Dino Movie which is the latest cinematic release from one of the world’s biggest children’s franchises. We have created a campaign that not only creates standout on shelf but also gives families a reason to engage with the brand beyond the weekly shop.
We’re incredibly proud to have secured another major film partnership for FREE eggs. It’s a fantastic example of how the right collaboration can create genuine excitement, strengthen brand connections, drive sales and deliver real value for our clients.
We can’t wait to see families buying FREE eggs, making delicious meals and celebrating the release of PAW Patrol: The Dino Movie, in cinemas August 7.
Now that’s a partnership worth barking about.
