“Design is the silent ambassador of your brand.” – Paul Rand
Design is not just about aesthetics; it is a powerful tool that allows us to understand and shape the world around us. With this power comes great responsibility. Great design can spark conversations, unite people in a shared vision, and create a lasting impact.
While a good design evokes emotions, its true value lies in its effect on businesses and their brand. Many studies over the years have shown the countless outcomes of great design in marketing – and, in today’s digital age, its importance has never been more significant. So, what exactly makes a design great?
Alignment – plays a crucial role in ensuring that all elements of a design connect with each other, resulting in a sharp and ordered appearance. With clever use of alignment, designers can enhance the overall cohesiveness of their work, leading to a more successful impact on their given audience.
Hierarchy – when there are multiple visual elements in a design, it is important to give extra visual weight to the most important message. Your eyes should be drawn to a focal point, creating more clarity for the headline message, and making for an overall enjoyable user experience.
Contrast – another essential element that allows designers to create real emphasis. By using opposing design elements such as black and white, thick and thin, or modern and traditional, designers can create a visual contrast that guides the viewer’s eyes to the most important parts. High contrast gives impact and can make a real statement.
Repetition – of colours, fonts, words, and shapes tie the overall branding together. Consistency strengthens your brand recognition and put simple, makes you memorable.
Great design is a complex science – it presents complicated ideas with simplicity. That’s where we come in… fancy a chat?