At Lolly, we believe the best brands aren’t built through one great idea. They’re built through hundreds of thoughtful moments that all tell the same story.
That’s exactly how we approached Sherborne Pride 2026.
As one of the event’s main sponsors and creative partners, supporting Sherborne Pride is something we’re incredibly proud to be part of. Having created the Sherborne Pride brand back in 2024, this year wasn’t about starting again. It was about building on a brand that the community already knows, recognises and celebrates.
Working closely with the Sherborne Pride team, we developed this year’s campaign message, We Choose Love, a simple but powerful statement that celebrates kindness, inclusion and community. From there, our job was to bring that message to life across every touchpoint, from the first save-the-date to the final countdown.
Over the course of the campaign, our team created:
- The We Choose Love campaign concept and creative direction.
- Event posters displayed across Sherborne and the surrounding area.
- A sponsorship pack to help local businesses get involved and support the event.
- Volunteer and staff t-shirts for the team on the day.
- Pride merchandise to help visitors celebrate in style.
- The official event guide, bringing together everything attendees needed to enjoy the day.
- A complete social media campaign, including performer announcements, sponsor spotlights, volunteer recruitment, event updates and countdowns.
- Helped source and secure one of the event’s headline performers.
- Hand delivered campaign posters to shops across the town, helping build excitement ahead of the event.
Each piece played its part. On its own, a poster is just a poster. A social post is just a social post. An event guide is simply information. Together, they become a campaign. Whether someone first discovered Sherborne Pride on Instagram, spotted a poster in a local shop, became a sponsor, or picked up the event guide on the day, every interaction felt connected. Every touchpoint reinforced the same message: We Choose Love. That’s what great branding is all about. It’s never just a logo. It’s about creating a consistent experience that people recognise, trust and want to be part of.
Watching thousands of people come together to celebrate love, inclusion and community reminded us why we’re so passionate about the work we do. Knowing that we helped shape not only the look of the event but also supported it as one of its main sponsors made every hour behind the scenes worthwhile.
Sherborne Pride is about bringing people together, celebrating individuality and creating a community where everyone feels welcome. We’re honoured to play a small part in making that happen and can’t wait to support Pride again in the years to come.