Brief

One of Triff’s favourites! We were asked by our friends Beeson + Beeson to help launch their client Whistle & Hum to world’s media. Whistle & Hum was the simple but sensational idea of taking the seediness out of sex and to reclaim its honesty, banishing any association with tacky toys or ‘nudge nudge’ innuendo. Designed for any woman who wants to think about her sexual wellbeing, giving information in a simple, straightforward and upfront way.

Solution

We devised a simple and beautiful press pack, complete with a sample product in exquisite packaging and hand delivered them to the who’s who of Fleet Street. We followed up with in-depth discussions explaining the client’s unique philosophy and what they wanted to achieve. Needless to say, the response was enormous.


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