Brief

We have worked with several housing associations over the years, creating solutions for the complex world of social housing. Aster Group firstly needed customer integration following a merger with one of our other clients, Synergy Housing. We became be involved with all areas of the Group but concentrated on their development arm – Aster Homes spreading the word about the opportunities of Shared Ownership.

Solution

We developed the overarching brand Love Where You Live for Aster Homes’ Shared Ownership properties and began a campaign to reach out and education first time buyers on the benefits of this type of home ownership. The campaign included general advertising, festival sponsorship, digital and print marketing materials as well as expensive PR across the South West. Our dynamic client now Chairs the National Housing Group (NHG) and continues to spread the Shared Ownership message.


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