G2 Digital has been part of our story for years. We’ve built and evolved various websites for them over time, but this project marked a real step forward, their move into e-commerce.
G2 specialises in rack-mounted computers and bespoke turnkey solutions, with more than 20,000 possible product configurations. This wasn’t a case of adding a simple “buy now” button, the platform needed to allow customers to select a base product and then tailor it precisely to their requirements. And, crucially, it had to integrate directly with their existing FileMaker database, managing all product and stock data across the business.
As Rich (our mastermind Technical Director) would say: “Challenge accepted!”
We built a bespoke e-commerce site using WordPress and WooCommerce, with Stripe handling secure payments. At its heart sits a custom-built product configurator designed specifically for G2’s B2B audience – intuitive to use, but powerful enough to manage thousands of variations behind the scenes. When it came to FileMaker, we built a custom API integration, ensuring stock levels were accurate in real time while updating operational processes automatically. The website and G2’s internal systems staying perfectly in sync at all times.
Since launch, the site has exceeded expectations. B2B customers have adopted online purchasing more readily than anticipated, and performance has outstripped early projections.
To us, there’s something so rewarding about seeing different systems connect seamlessly, knowing that once it’s live, it just works, no complications… it’s the Lolly magic happening.
We come to work each day to make yours easier, and if we can give clients the reassurance and time to focus on what they do best without worrying about the technicals, then mission accomplished.