Pretty Packaging

Colourful, fun and oh-so delicious, Primrose’s Kitchen make wholesome cereals that nurture health and happiness, while respecting the planet. What’s not to love?

Their quirky fruit and vegetable combinations (Raw Carrot, Apple & Cinnamon Muesli is a favourite of ours!) are made using the best British oats and wrapped up in 100% recyclable vibrant packaging of which we’re delighted to have lent a hand designing.

The studio updated all their packaging for 2021, including new designs for two delightful flavours (Sour Cherry & Apple and Apricot & Fig). This meant designing both smaller packs (60g) used for the hospitality sector and larger retail packs (300g/400g).

To prepare for their selection box that’s soon launching on Amazon Fresh, we created a bespoke box in line with their branding for this new range. It will include 3x cereal packs chosen by the customer – so you can mix and match your flavours!

When you’re next in Waitrose and spot their packaging in the cereal aisle… just think of us Lolly lot! We hope you like it.