What fun we have had teaming up with the latest Hollywood blockbuster movie ‘IF’ in cinemas now!

From writer and director John Krasinski, IF is about a girl who discovers that she can see everyone’s imaginary friends — and what she does with that superpower — as she embarks on a magical adventure to reconnect forgotten IFs with their kids. IF stars Cailey Fleming, Ryan Reynolds, John Krasinski, Fiona Shaw, and the voices of Phoebe Waller-Bridge, Louis Gossett Jr. and Steve Carell alongside many more as the wonderfully unique characters that reflect the incredible power of a child’s imagination.

A film worth shouting about, on behalf of our client, FREEGGS (Free Range Ethical Egg Co.), we helped make a noise, far and wide. Running an exclusive, on-pack competition in partnership with ‘IF’, FREEGGS customers had the chance to win a once-in-a-lifetime, fun-filled family getaway to NYC. The prize includes an epic painting party, trip to the famous Coney Island, and the best toy building workshop in town. 

So, our task? With our make-up brushes at the ready, we gave FREEGGS boxes an IF makeover, and welcomed a couple of new faces to the social scene. We animated Blue and his friends for Instagram Reels capturing their playful personality and added a competition page to their website – which by no surprise has been a hot hit!

Heading to the cinema anytime soon? IF is a must-see. And when you’re next in the supermarket, remember to keep an eye out for Blue in the egg aisle, he’ll be there giving you a friendly wave…