Our lovely client Burnbake has celebrated an incredible milestone, 50 years of welcoming guests to their forest retreat on the Jurassic Coast.
Their anniversary was such a special moment, and one we were proud to be part of. We worked closely with their in-house team to create a thoughtful, feel-good 360° marketing campaign to mark the occasion.
It was a joy to spend time with Philippa Ryder, the founder and true heart of Burnbake, listening to her share stories of how it all began back in 1975. Hearing her memories, the early campsite days, the loyal returning guests makes us remember why working with local clients is always a little more personal.
Fast-forward half a century and Burnbake has continued to evolve without losing its original ethos. The site has expanded to include 22 luxury forest lodges, including dog-friendly cabins, safari tents, bell tents and the recently restored Rempstone Farmhouse (just beautiful!) providing a premium option for up to eight guests. The site remains a sanctuary for multi-generational family holidays, with exceptional customer service still firmly at the heart of Burnbake.
A big part of the anniversary was about reconnection. Lolly reached out to past guests, invited them to share their own Burnbake memories, and used the golden anniversary to celebrate long-standing loyalty while introduces it to a new generation of visitors. Alongside this, we developed a PR campaign that put storytelling first, receiving lovely coverage that felt meaningful and genuine.
Campaign highlights included a full website takeover themed around Burnbake’s 1975 beginnings, exciting social and newsletter competitions plus limited-edition retro t-shirts – which we all now own!
One of the most special moments was being handed an old DVD filled with archive footage from the past 50 years. Our Studio team carefully edited it into a three-minute nostalgic film for the website, bringing together decades of memories into one heartfelt piece. Seeing those old clips woven into Burnbake’s present-day was incredibly moving and a real reminder of the legacy behind one of Dorset’s much-loved campsites.
To us, this wasn’t just a campaign: it felt like honouring a family story, celebrating a community, and helping shape their next chapter.