What will be your key responsibilities?

• Content planning:
  Collaborate with the team to develop content strategies that align with clients’ business objectives and brand identity. Provide input on content ideas and recommend adjustments based on engagement metrics and audience feedback.
  
• Social media scheduling:
  Schedule and publish content across various social media platforms for multiple clients, devising a posting schedule based on prime audience engagement times. Utilise the tools available to increase reach and content exposure such as geotags and music choices. 
  Work closely with the team to ensure content is aligned with client goals, brand tone, and creative guidelines.
  
• Community engagement:
  Monitor and engage with audiences on social media in real-time, responding to UGC, comments, messages, and mentions in a timely and professional manner.
  Cultivate and maintain positive relationships with followers and influencers, encouraging engagement and fostering a sense of community around client brands.
  
• Influencer & brand collaborations: 
  Work with the account management team to identify and manage on-brand partnerships with brands and influencers to support the clients’ social media objective. Nurture relationships with these contacts through social engagement. 
  
• Reporting & analytics:
  Assist in the analysis of social media performance, providing regular reports on engagement, reach, and growth. Identify trends and insights that can help refine strategies for future campaigns.
  
• Weekend and evening engagement:
  Manage social media channels during evenings and weekends, responding to customer queries, comments, and mentions promptly to ensure ongoing engagement and satisfaction.
  Ensure timely and relevant content posting during key engagement windows.

A little bit about Lolly:

Lolly has been working with a range of interesting and exciting brands, both regional and national (from a whole host of industries) for 20+ years, and our talented in-house team of creatives, designers, copywriters, coders, digital gurus, and account directors simply make magic happen; we’ve got everything under one roof. Now we are looking for an Socials Strategist in Sherborne.

We’re big thinkers, strong dreamers, sharp as a button – but know how to reflect, evolve, and make waves for the brands we champion daily. Big brands, small brands, cardboard box – our client portfolio has it all. Whatever the size, our mantra is to live and breathe our brands and build strong relationships.

What will you be working on?

As our Socials Strategist, you will be our key socials player, managing the day-to-day content planning, scheduling, and community engagement for our delicious clients, primarily in the food and hospitality sector. This is a hands-on role that requires a deep understanding of social media trends, fab communication skills, and a genuine passion for engaging with online audiences.

You will work alongside our experienced account management and creative teams to ensure that social media platforms reflect the clients’ brand values, resonate with target audiences, and drive engagement by sharing inspiring and relevant content. This position involves both strategic planning and active participation in engagement, including evenings and weekends as part of our social media management services.

What do we need from you?

• Proven experience in social media management, scheduling, and community engagement (preferably within the food or hospitality sector).
• Strong knowledge of all major social media platforms and their best practices, especially for engagement and audience growth.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• Ability to create and maintain a consistent brand voice across all social platforms.
• Strong time management skills and the ability to juggle multiple clients with varying priorities.
• Creative, proactive, and enthusiastic approach to social media.
• Comfortable working autonomously and as part of a collaborative team.
• Flexible, with the ability to work evenings and weekends as required for client engagement.
• Familiarity with social media scheduling tools (e.g., Meta, Sprout) is desirable.

Experience

• Experience with influencer marketing and partnership development.
• Experience running paid-for Meta campaigns. 
• A passion for food, drink, and hospitality sectors would be a huge bonus!

What Lolly offers

• Hybrid working model, with flexibility to work from home and attend the office in Sherborne as required.
• A vibrant and creative work environment with opportunities for personal and professional growth.
• Competitive salary and benefits package including a company phone. 
• Access to training and development programs.
• The chance to work with some fantastic food and hospitality brands.
• Weekly pilates class

What Lolly offers

If you think you’re the sugar to our tea and would like to apply for the position of Socials Strategist then we would love to hear from you. Please send your CV and a covering letter to [email protected]