When we sat down with a coffee and some magazines over the weekend, we couldn’t help but smile when we saw a Clarence Court ad – a concept crafted and designed by Lolly.
Art directed by Triff who heads up Team Egg – the fabulous David Loftus, Pip Spence and Libby Silbermann – the beautiful Dutch masters styled shots are stunning, captivating and indulgent. They reflect an era of times gone by as well as eggs of superior quality and taste. The rich golden yolks not only capture the beauty of the eggs but reinforce the message of heritage and history at the heart. Clarence Court’s beautiful range of hen eggs can be found nestled in a series of settings such as meat, dairy and grains.
Taking prime position in some of the UK’s best foodie magazines, from Olive and Delicious to BBC Good Food, the full-page ads will be tempting readers throughout the seasons. Supported by a social media campaign aimed to build brand awareness, the campaign “It takes as long as it tastes” aims to encourage consumers to experience and invest in quality taste that is simply a product of time. Consumers are more than ever aware of where their food comes from and it’s so important to Clarence Court to underpin their brand’s heritage and the superiority and welfare of their birds and eggs.
Once shot by Team Egg, the adverts have then been designed inhouse where all media relations are managed by our PR team too. As always here at Lolly, it’s a true team effort and we’re extremely pleased to see a simple idea come to life. (And as huge foodies, utterly delighted to see our work featured in our favourite magazines too!)