Picture this; it’s the early 2000’s, the internet is (slowly) making its way into people’s homes, Facebook is a phenomenon of the future and the charts are awash with boy band ballads. Stuck in yet another traffic jam on the grey, daily commute into London, Monday to Friday, the original weekday room rental website was conceived.
Fast-forward 20 mightily successful years of letting and renting later, Lolly were asked to inject a new lease of life into Monday to Friday’s social media and reach more wonderful customers.
Building upon the brand’s existing website that is brimming with beautifully bold colours and illuminating illustrations our studio and social teams got to work. Bright colours and fun imagery – what’s not to love?
Mindful of the impact of COVID-19 on the rental market, carefully composed captions and decorative illustrations inform audiences of Monday to Friday’s services in today’s ever-changing times. From the environmental benefits of weekday renting, to the financial incentive of letting spare rooms, Lolly’s social team is spreading the word through a combination of organic and paid advertising.
Targeted marketing is also playing an important part in social media development. Both landlords and tenants in a handful of fabulous locations are the focus of Lolly’s marketing efforts with specific content being created to reach, engage and inspire new customers.